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Lack of cultural fit is one of the main reasons why the introduction of new project management methodologies fails to bring results, particularly in people-oriented approaches such as agile and hybrid. This paper offers a theoretical analysis using the competing values framework in order to find the organizational cultural type that best fit each project management methodology. The results demonstrate that plan-driven practices are supported by either a hierarchical or a market culture whereas the agile practices by either a clan or an adhocratic culture. Therefore, the suggested cultural analysis can assist project managers on the adoption of new practices.
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