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There are numerous ways to raise capital to finance a company or idea such as bank loan, stock market, private equity, venture capital, and angel investors. Considering the context of seed and startups companies, the range of possibilities is limited for few options. As an alternative, in the last years, crowdfunding, which derived from crowdsourcing and capital funding, appears as a relevant option to raise money from crowd. This exploratory research was undertaken to investigate the main characteristics of equity-based crowdfunding and how it can contributes to raise funds for startups in the Brazilian context. We used literature review, documentary investigation, and content analysis to support this investigation. We found a possible trend of spreading fundraising this modality throughout the world. However, due to bureaucratic hurdles, is still in an embryonic stage in Brazil.
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